“Customising your posts to fit the platform is key to increasing your engagement. Each platform is unique - your content should be too.”

~ Kat Milner, Chief Tech Ninja

Introduction:

Social media isn't one-size-fits-all (as much as we might want it to be!).

What works on LinkedIn probably will fall flat on Instagram. A Facebook post that is popular will likely flop elsewhere.

Customising your content for each platform helps you reach the right audience, boost engagement, and get better results.

But how do you tweak your posts effectively without spending hours on each one?

1. Why Customise Your Social Media Posts?

Each social media platform has its own audience, content style, and algorithm. Here’s why customization is key:

• Higher Engagement: Posts tailored to the platform’s unique audience and format get more likes, comments, and shares.

• Better Visibility: Social media algorithms favor posts that follow platform-specific best practices.

• Stronger Brand Positioning: You show up as a pro who understands how to communicate effectively across different channels.

• Improved Conversion Rates: A well-crafted post that aligns with the platform’s style is more likely to convert followers into clients or customers.

2. Customising Posts for Facebook

Facebook is all about connection, conversation, and community. To make your posts shine:

• Use an engaging hook – Start with a bold statement or a question to grab attention.

• Keep it casual but valuable – Write in a conversational tone while offering insights, tips, or personal stories.

• Make use of longer captions – Unlike Instagram, Facebook posts can be more detailed and include storytelling elements.

• Encourage discussion – Use questions or call-to-action prompts that spark comments.

• Leverage native features – Use Facebook Live, groups, and event features to reach more people.

• Include a mix of media – Use images, GIFs, and videos to make your posts visually engaging.

Example Facebook Post:

🚀 Are you struggling to keep up with social media? You’re not alone! The secret is customising your posts for each platform. Here’s a quick tip: On Facebook, longer captions with a personal touch work best! Want to know what works on LinkedIn and Instagram? Keep reading! 👇

3. Customising Posts for LinkedIn

LinkedIn is the go-to platform for professional networking and thought leadership. Here’s how to tailor your posts:

• Lead with value – Start with a strong insight, statistic, or industry trend to hook your audience.

• Keep it professional yet personable – Thoughtful, expert-driven content works well, but personal stories with a lesson also perform strongly.

• Use spacing strategically – Break up long paragraphs to improve readability.

• Encourage engagement – Ask for opinions, share a unique perspective, or pose an industry-related question.

• Leverage LinkedIn articles and native video – Long-form content and video posts perform well.

Example LinkedIn Post:

💡 Want to stand out on LinkedIn? Here’s the secret: Lead with value. People scroll fast, so open with a thought-provoking question or a bold insight. Example: "80% of businesses fail within 5 years – but those with a clear social media strategy thrive. Here’s why customization matters…" 🔥

4. Customising Posts for Instagram

Instagram is a visual-first platform where aesthetics and concise messaging matter. To optimize your posts:

• Use high-quality visuals – A strong, eye-catching image or video is essential.

• Keep captions concise (or use line breaks for readability) – If you write a long caption, make it skimmable.

• Incorporate storytelling – Use micro-stories that are relatable and engaging.

• Use relevant hashtags – Mix broad and niche hashtags for better reach.

• Add a CTA in the caption – Encourage people to comment, share, or take action.

• Leverage Instagram Stories & Reels – These get more organic reach than feed posts.

Example Instagram Post:

📸 Aesthetic matters on Instagram, but so does the message! Make sure your posts are: ✔ Visually appealing 🎨 ✔ Easy to read 👀 ✔ Engaging 🎯 ✔ Actionable 🚀

Want to know how to tweak your Facebook & LinkedIn posts too? Swipe left! 👉

Customizing your social media posts doesn’t mean reinventing the wheel—it means making small but impactful tweaks to ensure your content aligns with the platform’s audience and best practices.

✅ Facebook: Storytelling + conversation

✅ LinkedIn: Thought leadership + value-driven content

✅ Instagram: Visual appeal + snappy messaging

By implementing these tips, you’ll boost engagement, build credibility, and connect more effectively with your audience across all platforms.

🚀 Ready to level up your social media strategy? Start customizing your posts today and watch your engagement soar!

How Simplify Your Tech Can Help

If you are seeking an easy-to-use social media scheduler, where you can not only customise your posts for each platform, but schedule them in advance, Simplify Your Tech has your back.

With our user-friendly social media scheduler, you can customise your posts and schedule them as far in advance as you would like.

Schedule a complimentary Find Out More call here.

If you are not already using the Simplify Your Tech platform, book in for a complimentary tech review to see what options may work best for you.

Let's discuss creating different posts for your different social media platforms

If you haven't already joined the Facebook group, click here to be part of Simplify Your Tech with the Tech Ninja.