“It doesn't matter if you are a DIY, Done-With-You, or Done-For-You person. All that matters is that your systems are set up and they work in a way that allows you to focus on the work you love.”

~ Kat Milner

Introduction:

Setting up the right technology for your coaching business can be overwhelming, especially with so many options available. If you’re a coach who is ready to scale, managing your tech setup is no longer optional—it’s essential.

Whether you’re considering a Do-It-Yourself (DIY) approach, a Done-With-You (DWY) setup, or the ease of Done-For-You (DFY), each option has its own benefits and challenges. Today we’ll explore the differences, benefits, and potential drawbacks of each, helping you decide which route is best for your business.

What Is the Difference Between DIY, DWY, and DFY?

DIY (Do It Yourself) 

With a DIY approach, you’re fully responsible for setting up and managing all aspects of your technology, from website and funnel creation, to CRM (Customer Relationship Manager) integrations and automation setups.

This can include researching tools, learning software, and troubleshooting issues independently. All of which takes time, energy, and often money.

DWY (Done With You) 

Done-With-You services provide guidance and support as you set up your technology. Typically, you’ll work with a coach, consultant, or service provider who offers step-by-step instructions, tutorials, and feedback.

You handle the hands-on work but with expert guidance. Which still requires some effort on your part, but significantly lessens the learning curve.

DFY (Done For You) 

In the Done-For-You model, an expert team manages the entire tech setup on your behalf. From design to automation to integrations, everything is handled for you.

Once complete, you’re given a walkthrough on how to use the system without needing to be involved in the build process.

This is usually the most expensive of the three - and saves the most stress, frustration, and time. With the added bonus of knowing it is all set up and running correctly.

The Benefits and Drawbacks of Each Approach

DIY (Do It Yourself) - Completely All On Your Own

Benefits

• Lower Cost: DIY is typically the most affordable option, as you are only paying for the technology tools/platforms, not anyone's expertise

• Complete Control: With DIY, you're fully in control of your setup, giving you the flexibility to customise everything to fit your exact needs

• Hands-On Learning: If you are really tech-savvy enjoy learning technology, DIY allows you to go deep into your platform(s) and systems, so you understand every part of your business technology

Drawbacks

• Time-Consuming: Doing your own DIY setup requires a significant time investment, which can take away from working with clients and other income-producing activities

• Steep Learning Curve: Without prior tech experience, setting up CRM systems, funnels, and automations can often be overwhelming and confusing

• Risk of Burnout: Coaches who try to handle all their tech alone often experience frustration and burnout, especially if they're not tech-savvy and technology isn’t their strong suit

Ideal for:

The Do-It-Yourself model is best for those who are comfortable learning and managing technology, who want to save money, knowing they are confident to do it themselves

DWY (Done With You) - Expert Support Guiding Your Hands-On Learning

Benefits

• Time Saving: With the expert guidance you receive, you won't waste endless hours trying to find current and valid information. You will have a trusted source, leading you through the process

• Guided Learning: When you have a Done-With-You service, expert guidance, reducing your trial-and-error because you receive clear direction and support

• Balance of Control and Support: When you DWY, you're still involved in the process, allowing for you to personalise and customise your systems, but with the assurance that an expert is never far away and they have your back

• Builds Confidence: Because you have step-by-step and click-by-click guidance every step of the way, you'll feel empowered and build confidence in managing your technology as you move forward and grow your business

Drawbacks

• Time Investment: You will need to set aside dedicated time to learn the systems and set up everything how you want it. It will happen faster because of the support, but how fast you get set up will depend on how much time you invest

• Requires Tech Interest: You will need to be willing to learn technology, which can feel challenging for those who are tech-averse

Ideal for:

Coaches who want to understand their technology setup and prefer a hands-on approach, but also value expert support to guide them through the process.

Done-With-You is an ideal approach for those looking to be empowered, not just served.

DFY (Done For You) - You Get to Hand Off The Entire Process

Benefits

• Complete Convenience: With a Done-For-You service, you can fully focus on your coaching practice while experts handle the tech - this saves you valuable time and eliminates stress

• Professional Quality: You’re getting a fully set-up, optimized system by experts who know what they’re doing, minimizing issues and maximizing efficiency

• Time and Energy Saved: The time saved by choosing Done-For-You can be redirected toward revenue-generating activities, client care, and business growth.

Drawbacks

• Higher Cost: This is the most expensive option, as you’re paying for expertise and full-service delivery

• Less Control Over the Process: Although you’ll have input, you won’t have the same level of control over every detail as you would with DIY or Done-With-You

• Learning Curve Post-Setup: You’ll have a small learning curve to learn the basics of your new setup once it’s complete, but Done-For-You services include a walkthrough and ongoing support

Ideal for:

Coaches who want a streamlines, high-quality business technology setup without spending hours on tech tasks.

Done-For-You is perfect for coaches who want to invest in their business and prefer to focus on what they do best - client results.

How To Know Which Option is Right For You?

Choosing the right approach for your tech setup depends on your budget, tech skills, time, and priorities. Here’s a quick breakdown:

• DIY: Best for those comfortable with technology, knowledge about how to learn and set up technology, and plenty of time to learn

• Done-With-You: Great for coaches who want to learn their systems with expert help and are ready to dedicate time to the process

• Done-For-You: Ideal for busy, growth-oriented coaches who want a fully optimized setup ASAP and are willing to invest in a seamless, hands-off experience

How Simplify Your Tech Makes the Difference

At Simplify Your Tech, we understand that every coach’s needs are different. That’s why we offer Done-With-You and Done-For-You services to help you get the support that aligns with your unique goals, learning style, and comfort.

Our Done-With-You program is designed to empower you, teaching you how to set up and use your systems so you’re never feeling lost. You get expert guidance, step-by-step/click-by-click training, and access to ongoing support. This approach is perfect for coaches who want to understand and manage their tech confidently.

For those who prefer a full-service experience, our Done-For-You option takes care of everything—from design to automation. We handle every detail, allowing you to focus on what you do best. Once your setup is complete, we provide a walkthrough and ongoing support so you can use your systems without stress.

Setting up tech for your coaching business doesn’t have to be overwhelming time-consuming, or expensive. Whether you choose a DIY, Done-With-You, or Done-For-You approach, the key is selecting a setup that matches your needs, budget, and goals.

With Simplify Your Tech, we’re here to make your business technology easy, accessible, and stress-free. Let’s get your business set up for success!

If you'd like to learn more about Simplify Your Tech's Done-With-You and Done-For-You services, watch this 38 minute video to see all that we can offer you.

A conversation about the pros and cons of DIY, DWY, and DFY

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