“If you approach your landing page with the idea of guiding your client on the journey to solving a problem, they will be more likely to want to work with you than if your intention is to immediately sell them a product or service.” ~ Kat Milner

Introduction:

As a business owner, one of the most common pieces of advice you hear is to create a Landing Page for your lead magnet.

But HOW do you do it? How do you know what to include?

Let's break it down...

1. What is a Landing Page?

A Landing Page is a standalone web page designed specifically for marketing or an advertising campaign.

Unlike a full website, your landing page focuses on ONE specific objective - creating leads for your business from visitors.

With a well-crafted landing page, you can ensure your visitors are more likely to take the desired action (like downloading your lead magnet).

2. How does my Lead Magnet build trust?

The Lead Magnet is free. All you ask from the interested potential client is their name and email (sometimes phone, but I'd personally leave that for later).

Your Lead Magnet should contain valuable content, and give the consumer a taste of the kind of value they would expect from working with you. The key is to give them a taste - don't give them everything they need for the transformation you offer, because then they won't have a reason to work with you.

3. Why it is crucial to have a Landing Page for my Lead Magnet

Landing pages are standalone web pages designed specifically for a marketing or advertising campaign.

Unlike a website, your landing page is focused on a single objective - converting visitors into leads. By directing your target audience to a well-designed landing page, you can ensure your visitors are more likely to take the desired action.

4. Make sure to have an attention-grabbing headline

Your headline is the first thing your visitors see, so it MUST capture their attention immediately.

Use powerful and compelling words/phrases that resonate with your target audience.

For example, "Unlock Your Potential with our exclusive guide" rather than something generic like "A Guide to Living Well and Being Successful."

5. Be clear and make sure it is relevant

Make sure your headline is clear and relevant to your offer.

It should succinctly convey the value of your lead magnet, and make visitors want to download it.

6. Have a CLEAR call to action using action-oriented language

Keeping things simple is crucial to your success.

A clear and simple call to action is imperative for guiding visitors to the next step.

Use action-oriented language that tells them exactly what to do, such a "Download Now" or "Get Your Free Guide."

7. Place the call to action prominently

Place your Call To Action (CTA) prominently on the page, and make it highly visible.

Use contrasting colours to help make your CTA stand out and catch visitors' eyes.

Put at least two CTA buttons on the page - probably 3 or 4, depending on how long you make your landing page.

Definitely one at the top, one after the first 1-2 sections, and one at the bottom.

8. Utilise Social Proof

Including testimonials and reviews from satisfied clients builds your trust and credibility like nothing else you can do.

Positive feedback from real people can reassure potential clients about the value of what you offer.

Showcase case studies and success stories that highlight positive outcomes. This demonstrates your expertise and highlights the tangible benefits and results of your services.

9. Focus on the Benefits

Focus on the benefits of what your lead magnet can do for your target audience.

Touch on their pain points to demonstrate you understand their journey and struggles.

Then talk about the benefits of putting this lead magnet into practice, and what it can do for them. Not just the features of the lead magnet, but the result and small win they will get from using it.

This will make them want to know more about what you offer, if this free item helps them immediately get a small result.

10. Test, test, and test again

Have someone else read over your landing page to make sure there are no typos and everything makes sense (a good idea to do with pretty much anything, actually).

Open the landing page in an incognito window to make sure all the links are working. Doing it in an incognito window means the computer doesn't recognise you, and treats you like a first-time visitor.

I'd also suggest signing up for your lead magnet from the incognito window, to make sure everything is working properly - including the follow-up email sequence.

These are just a few tips on setting up your Landing Page for your Lead Magnet.

If you are not using a Lead Magnet - and a landing page for it - you are missing a great opportunity to connect with potential clients, and build trust and relationships.

Let's talk Landing Pages

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